Agency: Publicis Brasil
Title: Dorflex Music Experiment
Creative Direction: Hugo Rodrigues
e Kevin Zung
Creation: Laercio Lopo, Alex Adati,
Cícero Souza e Pedro Lazera
Dorflex is a prescription drug known in Brazil for its efficiency as a muscle relaxant. But few people know its use for relieving headaches. In order to advertise this feature, we presented it to the public in an uncommon way.
In a completely digital environment, we decided to explore and get the most out of available resources to disseminate songs composed by singer Ana Carolina, in partnership with Dr. Elseth Leão, specialist in music therapy.
The very format of the project called for full interaction with the users. In order to accomplish this, we explored the channels most present in the consumers' day-to-day: social networks.
Using Spotify’s streaming service, video content posted on YouTube and its dissemination via Twitter and Facebook, we were able to reach beyond Dorflex’s public and even surpass Ana Carolina’s fan base.
The investment was applied to spots on Spotify, as well as video ads on YouTube and the Vevo channel. In addition to this, outdoor media included ads on bus stops with players for users to insert their headphones and listen to the music, complemented by radio spots on subway platforms and magazine ads.
To keep the momentum going, we also included Sanofi’s (Dorflex’s manufacturer) employees. A rest room within headquarters was made available so that everyone in the company could have access to a relaxing design experience. In a controlled environment with adequate lighting, according to the project’s aesthetic, promoters disclosed the space for employees.
Title: Mosarte | Passion for Design
Creative Direction: Danny Botelho
UX: Laercio Lopo
Art Direction: Laercio Lopo
Copywriter: Christian Von Koenig
For Mosarte’s website, we created a platform based on user behavior on social networks like Behance and Pinterest to create a design experience, rather than a mere showcase of the company’s merchandise. With it, users can interact with the products, as well as research for other kinds of inspiration such as materials, colors, textures and even the work of renowned architects.
Based on Google™ Design Material concepts, the information architecture and UI platform were all originally developed for mobile devices, respecting color palettes and maintaining buttons and layers in proportion for a better user experience.
With the increase of users on mobile devices, the ease with which the site behaves facilitates interaction, especially when saving references of interior design and product variation.
The whole experience is complete with the possibility of sharing. Using their Facebook or e-mail account, users can log in and save the media in user-friendly, personalized galleries, as well as upload and share their own work with others.
After a month of performance, it was
possible to evaluate a decrease in the platform rejection rate of 47,41 % to 7,65 %,
in a addition to a longer length of stay.
There was also a significant increase
in the site’s user base.
Client: Livraria Saraiva
Creative Director: Marcelo Greco
Art Director: Laercio Lopo
Copywriter: Angela Ribeiro
As the main representative of the Swiss Design, this is one of the best design solutions for posters and print material, solving various design problems.
To follow the basic structures of Swiss design, this campaign was built upon a pragmatic grid that keeps graphics and typography aligned in various horizontal and vertical axes.
The use of high contrast images reinforces the personality of the teachers, who are the subject of the campaign, emphasizing their points of view by the use actual quotes within the exaggerated quotation marks.
This was a series of print ads telling stories of people who were connected in some way with the bookstore, be it through their published work or even their purchases as customers.
People who have a connection to the library are expressed by objects that are part of the collection of the same.
Photos of the actual characters, as well as real products associated with them and with the bookstore were used in celebration of the brand’s 100th anniversary.
Each ad has a pattern related to the text and the story told in the campaign, in addition to graphics attributed to the character.
Agency: Publicis Brasil
Art Director: Laercio Lopo
Copywriter: Alex Adati
Between 2013 and 2014, the state of São Paulo in Brazil experienced an intense water crisis when a severe drought affected its main reservoirs.
All of this was caused by political neglect, diversion of funds and a lack of commitment by the population.
News related to the mismanagement of water resources was being published on national and international news sites, but yet the facts were very manipulated in order to hide the real depth of the problem and the real culprits.
Thus, the idea was to develop an online platform that would bring together all content related to the water crisis by the use tags and keywords, connecting all the media in a single hub. that as they were emerging more news about the water crisis water level would fall increasingly as the motto: "When the water some problems arise."