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Dorflex Music Experiment


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Dorflex Music Experiment


Awards:
clio awards (eua)
El ojo (ar)

Client: Sanofi
Product: Dorflex
Year: 2015
Agency: Publicis Brasil
Title: Dorflex Music Experiment
Creative Direction: Hugo Rodrigues
e Kevin Zung

Creation: Laercio Lopo, Alex Adati,
Cícero Souza e Pedro Lazera


 

SONGS TO RELIEVE HEADACHES

Dorflex is a prescription drug known in Brazil for its efficiency as a muscle relaxant. But few people know its use for relieving headaches. In order to advertise this feature, we presented it to the public in an uncommon way.


 

In a completely digital environment, we decided to explore and get the most out of available resources to disseminate songs composed by singer Ana Carolina, in partnership with Dr. Elseth Leão, specialist in music therapy.

SOCIAL AND DIGITAL
ENVIRONMENT

The very format of the project called for full interaction with the users. In order to accomplish this, we explored the channels most present in the consumers' day-to-day: social networks.

 
 
 

Using Spotify’s streaming service, video content posted on YouTube and its dissemination via Twitter and Facebook, we were able to reach beyond Dorflex’s public and even surpass Ana Carolina’s fan base.


The investment was applied to spots on Spotify, as well as video ads on YouTube and the Vevo channel. In addition to this, outdoor media included ads on bus stops with players for users to insert their headphones and listen to the music, complemented by radio spots on subway platforms and magazine ads.

 


COMPANY
PROGRAMS

To keep the momentum going, we also included Sanofi’s (Dorflex’s manufacturer) employees. A rest room within headquarters was made available so that everyone in the company could have access to a relaxing design experience. In a controlled environment with adequate lighting, according to the project’s aesthetic, promoters disclosed the space for employees.

 

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• MOSARTE •


• MOSARTE •


 

 

Client: Mosarte
Project: Website
Year: 2016
Agency: Nohelmet
Title: Mosarte | Passion for Design
Creative Direction: Danny Botelho
UX: 
Laercio Lopo
Art Direction: Laercio Lopo

Copywriter: Christian Von Koenig

A SOCIAL MEDIA BASED WEBSITE

For Mosarte’s website, we created a platform based on user behavior on social networks like Behance and Pinterest to create a design experience, rather than a mere showcase of the company’s merchandise. With it, users can interact with the products, as well as research for other kinds of inspiration such as materials, colors, textures and even the work of renowned architects.

 


 

Based on Google™ Design Material concepts, the information architecture and UI platform were all originally developed for mobile devices, respecting color palettes and maintaining buttons and layers in proportion for a better user experience.

 

MOBILE FIRST
USER BEHAVIOR

With the increase of users on mobile devices, the ease with which the site behaves facilitates interaction, especially when saving references of interior design and product variation.

 
 

KEEPING IT
PERSONAL

The whole experience is complete with the possibility of sharing. Using their Facebook or e-mail account, users can log in and save the media in user-friendly, personalized galleries, as well as upload and share their own work with others.

 
 
 
 
 

LOWER REJECTION RATE

After a month of performance, it was
possible to evaluate a decrease in the platform rejection rate of 47,41 % to 7,65 %,
in a addition to a longer length of stay.
There was also a significant increase
in the site’s user base.

 
 

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Saraiva Bookstore Press Design


Saraiva Bookstore Press Design


 
 

Client: Livraria Saraiva
Year: 2013
Agency: Luminas
Creative Director: Marcelo Greco
Art Director: Laercio Lopo
Copywriter: Angela Ribeiro

HELVETICA
SAVED
MY LIFE

As the main representative of the Swiss Design, this is one of the best design solutions for posters and print material, solving various design problems.

 

 

 

SWISS DESIGN RULEZ

To follow the basic structures of Swiss design, this campaign was built upon a pragmatic grid that keeps graphics and typography aligned in various horizontal and vertical axes.

The use of high contrast images reinforces the personality of the teachers, who are the subject of the campaign, emphasizing their points of view by the use actual quotes within the exaggerated quotation marks.

 
 

 
 

 
 

ADVERTISING ABOUT HUMAN BEINGS

This was a series of print ads telling stories of people who were connected in some way with the bookstore, be it through their published work or even their purchases as customers.

People who have a connection to the library are expressed by objects that are part of the collection of the same.


Detail

Detail

Photos of the actual characters, as well as real products associated with them and with the bookstore were used in celebration of the brand’s 100th anniversary.

 

 

Each ad has a pattern related to the text and the story told in the campaign, in addition to graphics attributed to the character.


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SÃO PAULO WATER ✝CRISIS✝


SÃO PAULO WATER ✝CRISIS✝


Autoral Project
Year:
 2014
Agency: Publicis Brasil
Art Director: Laercio Lopo
Copywriter: Alex Adati

LESS WATER
MORE PROBLEMS

Between 2013 and 2014, the state of São Paulo in Brazil experienced an intense water crisis when a severe drought affected its main reservoirs.

All of this was caused by political neglect, diversion of funds and a lack of commitment by the population.


 

MEDIA CONTENT TO SHOWCASE
SOCIAL ISSUES

News related to the mismanagement of water resources was being published on national and international news sites, but yet the facts were very manipulated in order to hide the real depth of the problem and the real culprits.

Cantareira below the danger level

Cantareira below the danger level


A MEDIA HUB TO SHOW CAUSE AND EFFECT

Thus, the idea was to develop an online platform that would bring together all content related to the water crisis by the use tags and keywords, connecting all the media in a single hub. that as they were emerging more news about the water crisis water level would fall increasingly as the motto: "When the water some problems arise."


THANK YOU FOR APPRECIATING