Design is much more of a social tool than mere communication tool; understanding design helps us form ideas about human behavior.
Based on this concept, we are able to deconstruct the idea that the medium is equivalent to the message, which gives the receiver greater influence in communications than the platform itself.
In short: Design speaks more about people than about design.
Based on studies on human / animal anatomy and botanicals, the 2016 copyright illustrations series also brings new studies of the graphical relationship between these three worlds and geometric shapes, as well as the exploration of the graphic print and the relationship between
support and message.
All copies were printed on recycled paper, as well as packages. All signed and stamped by the artist himself with wax seal for sealing
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Client: My Favorite Thing(s)
Agency: Gas Brazil
Creative Direction: Giovanni Sartori
Illustration/Art Direction: Laercio Lopo
Executive Production: Liliane Bandeira Almada
Photography: Tavinho Costa
Summer ads and lookbook for the brazilian brand MyFavoriteThing(s).
The photography direction was all based on trends from the summer to 2018, in addition to the construction of furniture exclusively
All colors used in the illustrations are part of the palette composed by the pieces of the brand's collection.
The illustrations make up the concept of summer when deepening in the sea, in diverse species existent to resurge in the High Summer afterwards with the visualization of the terrestrial plane of the summer. All sketches were later vectored to allow reproduction in large formats.
In addition to all the fun involved in the project, the final result featured a variety of promotional materials and a variety of design involving typography and illustration that generate a cool visual result.
In 2013, Agacê Skateboards launched another one of its prestigious lines signed by artists and designers. That year, the invitation was made to designer and illustrator Laercio Lopo.
The series contained five different models of shapes that represent the personalities of four professional skateboarders sponsored by the brand and one that was a mixture of the brand’s concept with the designer's personality.
Argentine athlete Esteban Florio is fond of Egyptian culture and mysticism. To represent him, the eagle hieroglyphs were chosen to symbolize the Egyptian people’s point of view; the Scarab is a symbol of prosperity and longevity; and the dog, Anubis, is a god of wisdom.
Akira Shiroma is represented in the elements. The colors used were inspired by Japanese culture, since the athlete's family follows tradition. Graphics of the Okinawa flag, Akira's grandparents’ hometown, were also used.
Fabio Cristiano is one of the leading athletes in the national professional skateboard league. His main philosophy of life is Synchronicity, Carl Jung's theory to define events that are related not by chance, but by meaning.
Daniel Marques has a philosophy of life "Watch and Absorving" a learning patience and vision. With everyday.
For this representation extremely eyes open and one with the vision to expand, followed by a part of the division into two parts.
To represent the institutional deck the graphics? Passing by all other developed models demonstrating the link between the whole line were used.
The hexahedral intertwining symbolize? The inner meaning within each symbol.
Client: AMBEV / Brahma Extra
Art Direction: Alexandre Kazuo
Illustration: Laercio Lopo
For the launch of the new flavours of Brahma Extra beer, three pop-up restaurants were developed to present the combination of beers and gastronomy in a special ambient.
To this project a specific typography was developed for the illustration of one of the walls of the restaurant inspired by hamburger restaurants of New York,
São Paulo (BR) and the typical calligraphy of rustic gastronomy and traditional restaurants.
The project counted on the development of a wall with 78,4 x 118 inch. Painted in 10 hours in a row, with materials such as acrylic paint, chalk, markers and spray.
Creative Direction: Laercio Lopo | Arthur Brognolli
Illustration/Design: Laercio Lopo
Concept: Arthur Brognolli | Manuella Paula | Alex Lima
For demonstration of the company's multilateral thinking, three different types of charts have been developed.
Each of them represents a dichotomy in which we pass through linear thinking to the variable, from the digital to the organic, and from the structuring of the practical design to the vernacular, where we show variations of thought and identity construction.
With this, the Globe represents itself as a versatile company and ready to attend diverse types of situations
and problems presented for demand.
Identity was developed in such a way that all aspects were taken into account, from guerrilla attacks on the streets to digital communication. The appreciation of the classic design poster was anticipated, as was all printed communication to
the disclosure of events.
One of the main points was the visual impact during communication, all communication should be objective and instigate curiosity to the observer.
If we did not express the right form, after all,
we would not express anything.
Finally, the communication in a digital hub that sheltered all the proposals of the company and spread the best way possible all aspects of information.
When a new Pub is opened, invite me to the event! Development of visual identity and illustrations for The Kraken Pub, a new bar of traditional beers and spices based on traditional Irish bars based in the South of Brazil, specifically in Rio Grande do Sul.
Illustration/Design: Laercio Lopo
Concept: Diego Santos
The initial idea was the representation of the legendary Kraken, with all his strength and typography shocking enough that he referred to posters of horror films of the 50s as The Creature of the black Lagoon. However, besides the main logo, variations of the same were necessary for the application in several supports, which refer to the same theme, with variations to give continuity to the story.
In addition to the development of the Logo and the illustrations, the idea was that all communication permeates a rustic and ancient aspect, so all the pieces of both external communication and stationery materials among other conjunctures would refer to this.
Another demand from the briefing was the development of food and beverage packaging that would be taken away by customers at the bar. For this, we try to keep the pirate and rustic look in the materials.
Jute sacks with logo imprint in silk-screen printing
fastened by lanyard applied with sailor's knot.
Returnable tote bag for frequent customers who go to the bar to retrieve products.
Packaging on kraft paper designed to transport exclusive bottles of beer and wine.
Business cards also developed on kraft paper following the rest of the communication. Printed in silkscreen printing and low relief as a final finish.
Coasters also printed on screen printing on cork,
three different models collectibles distríbuidos in the bar.
The electronic music project Troop brought the Frenchman Janeret to play in one of the most popular parties of one of the main tourist attractions in Brazil. What should we do?
Citywide advertising and visual communication aligned with the event and brand guidelines were developed for dissemination.
All social networks were taken by ads with the event's Line-Up, Ticket Sales Disclosure. Activation via Instagram, Facebook and Twitter by various influencers and promoters of the event so that the situation was not lost on anyone interested in electronic music events and admirers of the independent scene of artistic productions.
On the date of the event we reached a record of the public, with the presence of the main local influencisors, as well as jewelry produced as an entrance pass to the event and a complete success of the event.
A series of illustrations developed in 2015 in the city of Florianopolis.
The series consists of five different illustrations developed with techniques such as ink, pen, felt tip and digital finishing. There are eight copies, numbered and signed, of each picture. They are printed on Couché 220g paper.
The prints are sold online and in physical stores. To check for availability, please contact us via e-mail or at the address on the map below – Black Buffalo Studio, in Florianopolis - SC.
To order new ones mail to: firstname.lastname@example.org
To celebrate Urbano Alimentos 55th anniversary, a special rum (cachaça) was produced to illustrate the brand’s essence as a manufacturer of homemade and popular products.
For the bottle label, illustrations referring to the founder of the brand were developed, recalling the values represented by the product.