Design is much more of a social tool than mere communication tool; understanding design helps us form ideas about human behavior.
Based on this concept, we are able to deconstruct the idea that the medium is equivalent to the message, which gives the receiver greater influence in communications than the platform itself.
In short: Design speaks more about people than about design.
This is my first solo exhibition with original works painted in ink, watercolor and digital illustrations. The vernissage occurred in Sao Paulo - SP | Brazil in November 2017, counting on the exhibition of Oriba and support of Jameson Irish Whiskey.
Below is the catalog with the priced works. Interested parties please contact us by e-mail firstname.lastname@example.org or in the contact form in the above button.
With the support of Jameson Irish Whiskey we can celebrate the event and enjoy the party with all friends all the night to make businness and friendships.
Based on studies on human / animal anatomy and botanicals, the 2016 copyright illustrations series also brings new studies of the graphical relationship between these three worlds and geometric shapes, as well as the exploration of the graphic print and the relationship between
support and message.
All copies were printed on recycled paper, as well as packages. All signed and stamped by the artist himself with wax seal for sealing
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Client: My Favorite Thing(s)
Agency: Gas Brazil
Creative Direction: Giovanni Sartori
Illustration/Art Direction: Laercio Lopo
Executive Production: Liliane Bandeira Almada
Photography: Tavinho Costa
Summer ads and lookbook for the brazilian brand MyFavoriteThing(s).
The photography direction was all based on trends from the summer to 2018, in addition to the construction of furniture exclusively
All colors used in the illustrations are part of the palette composed by the pieces of the brand's collection.
The illustrations make up the concept of summer when deepening in the sea, in diverse species existent to resurge in the High Summer afterwards with the visualization of the terrestrial plane of the summer. All sketches were later vectored to allow reproduction in large formats.
In addition to all the fun involved in the project, the final result featured a variety of promotional materials and a variety of design involving typography and illustration that generate a cool visual result.
In 2013, Agacê Skateboards launched another one of its prestigious lines signed by artists and designers. That year, the invitation was made to designer and illustrator Laercio Lopo.
The series contained five different models of shapes that represent the personalities of four professional skateboarders sponsored by the brand and one that was a mixture of the brand’s concept with the designer's personality.
Argentine athlete Esteban Florio is fond of Egyptian culture and mysticism. To represent him, the eagle hieroglyphs were chosen to symbolize the Egyptian people’s point of view; the Scarab is a symbol of prosperity and longevity; and the dog, Anubis, is a god of wisdom.
Akira Shiroma is represented in the elements. The colors used were inspired by Japanese culture, since the athlete's family follows tradition. Graphics of the Okinawa flag, Akira's grandparents’ hometown, were also used.
Fabio Cristiano is one of the leading athletes in the national professional skateboard league. His main philosophy of life is Synchronicity, Carl Jung's theory to define events that are related not by chance, but by meaning.
Daniel Marques has a philosophy of life "Watch and Absorving" a learning patience and vision. With everyday.
For this representation extremely eyes open and one with the vision to expand, followed by a part of the division into two parts.
To represent the institutional deck the graphics? Passing by all other developed models demonstrating the link between the whole line were used.
The hexahedral intertwining symbolize? The inner meaning within each symbol.
Agency: Publicis Brasil
Title: Dorflex Music Experiment
Creative Direction: Hugo Rodrigues
e Kevin Zung
Creation: Laercio Lopo, Alex Adati,
Cícero Souza e Pedro Lazera
Dorflex is a prescription drug known in Brazil for its efficiency as a muscle relaxant. But few people know its use for relieving headaches. In order to advertise this feature, we presented it to the public in an uncommon way.
In a completely digital environment, we decided to explore and get the most out of available resources to disseminate songs composed by singer Ana Carolina, in partnership with Dr. Elseth Leão, specialist in music therapy.
The very format of the project called for full interaction with the users. In order to accomplish this, we explored the channels most present in the consumers' day-to-day: social networks.
Using Spotify’s streaming service, video content posted on YouTube and its dissemination via Twitter and Facebook, we were able to reach beyond Dorflex’s public and even surpass Ana Carolina’s fan base.
The investment was applied to spots on Spotify, as well as video ads on YouTube and the Vevo channel. In addition to this, outdoor media included ads on bus stops with players for users to insert their headphones and listen to the music, complemented by radio spots on subway platforms and magazine ads.
To keep the momentum going, we also included Sanofi’s (Dorflex’s manufacturer) employees. A rest room within headquarters was made available so that everyone in the company could have access to a relaxing design experience. In a controlled environment with adequate lighting, according to the project’s aesthetic, promoters disclosed the space for employees.
Client: AMBEV / Brahma Extra
Art Direction: Alexandre Kazuo
Illustration: Laercio Lopo
For the launch of the new flavours of Brahma Extra beer, three pop-up restaurants were developed to present the combination of beers and gastronomy in a special ambient.
To this project a specific typography was developed for the illustration of one of the walls of the restaurant inspired by hamburger restaurants of New York,
São Paulo (BR) and the typical calligraphy of rustic gastronomy and traditional restaurants.
The project counted on the development of a wall with 78,4 x 118 inch. Painted in 10 hours in a row, with materials such as acrylic paint, chalk, markers and spray.
Creative Direction: Laercio Lopo | Arthur Brognolli
Illustration/Design: Laercio Lopo
Concept: Arthur Brognolli | Manuella Paula | Alex Lima
For demonstration of the company's multilateral thinking, three different types of charts have been developed.
Each of them represents a dichotomy in which we pass through linear thinking to the variable, from the digital to the organic, and from the structuring of the practical design to the vernacular, where we show variations of thought and identity construction.
With this, the Globe represents itself as a versatile company and ready to attend diverse types of situations
and problems presented for demand.
Identity was developed in such a way that all aspects were taken into account, from guerrilla attacks on the streets to digital communication. The appreciation of the classic design poster was anticipated, as was all printed communication to
the disclosure of events.
One of the main points was the visual impact during communication, all communication should be objective and instigate curiosity to the observer.
If we did not express the right form, after all,
we would not express anything.
Finally, the communication in a digital hub that sheltered all the proposals of the company and spread the best way possible all aspects of information.
When a new Pub is opened, invite me to the event! Development of visual identity and illustrations for The Kraken Pub, a new bar of traditional beers and spices based on traditional Irish bars based in the South of Brazil, specifically in Rio Grande do Sul.
Illustration/Design: Laercio Lopo
Concept: Diego Santos
The initial idea was the representation of the legendary Kraken, with all his strength and typography shocking enough that he referred to posters of horror films of the 50s as The Creature of the black Lagoon. However, besides the main logo, variations of the same were necessary for the application in several supports, which refer to the same theme, with variations to give continuity to the story.
In addition to the development of the Logo and the illustrations, the idea was that all communication permeates a rustic and ancient aspect, so all the pieces of both external communication and stationery materials among other conjunctures would refer to this.
Another demand from the briefing was the development of food and beverage packaging that would be taken away by customers at the bar. For this, we try to keep the pirate and rustic look in the materials.
Jute sacks with logo imprint in silk-screen printing
fastened by lanyard applied with sailor's knot.
Returnable tote bag for frequent customers who go to the bar to retrieve products.
Packaging on kraft paper designed to transport exclusive bottles of beer and wine.
Business cards also developed on kraft paper following the rest of the communication. Printed in silkscreen printing and low relief as a final finish.
Coasters also printed on screen printing on cork,
three different models collectibles distríbuidos in the bar.
The electronic music project Troop brought the Frenchman Janeret to play in one of the most popular parties of one of the main tourist attractions in Brazil. What should we do?
Citywide advertising and visual communication aligned with the event and brand guidelines were developed for dissemination.
All social networks were taken by ads with the event's Line-Up, Ticket Sales Disclosure. Activation via Instagram, Facebook and Twitter by various influencers and promoters of the event so that the situation was not lost on anyone interested in electronic music events and admirers of the independent scene of artistic productions.
On the date of the event we reached a record of the public, with the presence of the main local influencisors, as well as jewelry produced as an entrance pass to the event and a complete success of the event.
Title: Mosarte | Passion for Design
Creative Direction: Danny Botelho
UX: Laercio Lopo
Art Direction: Laercio Lopo
Copywriter: Christian Von Koenig
For Mosarte’s website, we created a platform based on user behavior on social networks like Behance and Pinterest to create a design experience, rather than a mere showcase of the company’s merchandise. With it, users can interact with the products, as well as research for other kinds of inspiration such as materials, colors, textures and even the work of renowned architects.
Based on Google™ Design Material concepts, the information architecture and UI platform were all originally developed for mobile devices, respecting color palettes and maintaining buttons and layers in proportion for a better user experience.
With the increase of users on mobile devices, the ease with which the site behaves facilitates interaction, especially when saving references of interior design and product variation.
The whole experience is complete with the possibility of sharing. Using their Facebook or e-mail account, users can log in and save the media in user-friendly, personalized galleries, as well as upload and share their own work with others.
After a month of performance, it was
possible to evaluate a decrease in the platform rejection rate of 47,41 % to 7,65 %,
in a addition to a longer length of stay.
There was also a significant increase
in the site’s user base.
A series of illustrations developed in 2015 in the city of Florianopolis.
The series consists of five different illustrations developed with techniques such as ink, pen, felt tip and digital finishing. There are eight copies, numbered and signed, of each picture. They are printed on Couché 220g paper.
The prints are sold online and in physical stores. To check for availability, please contact us via e-mail or at the address on the map below – Black Buffalo Studio, in Florianopolis - SC.
To order new ones mail to: firstname.lastname@example.org
Agency: Publicis Brasil
Art Director: Laercio Lopo
Copywriter: Alex Adati
Between 2013 and 2014, the state of São Paulo in Brazil experienced an intense water crisis when a severe drought affected its main reservoirs.
All of this was caused by political neglect, diversion of funds and a lack of commitment by the population.
News related to the mismanagement of water resources was being published on national and international news sites, but yet the facts were very manipulated in order to hide the real depth of the problem and the real culprits.
Thus, the idea was to develop an online platform that would bring together all content related to the water crisis by the use tags and keywords, connecting all the media in a single hub. that as they were emerging more news about the water crisis water level would fall increasingly as the motto: "When the water some problems arise."